That feeling.

You've finished your pizza.  Everyone is sitting around the kitchen island.  Your eyes can't settle in on anyone's face.  Your brain is going 100 miles a minute.  Your brain wants the chips.  It says, "I want it.  That would taste so good."  Your mouth is tingling and watering.  You can't focus on anything else.  It feels urge-y, restless, graspy, urgent.  You can't stand it any longer.  You eat the chips.

Relief.

The urge is gone.

At the height of your urge, your body and brain are poised, primed, vigilant.  THIS is super important, they say. We want -- no, no -- we NEED this for survival.  They have highlighted, bolded, and underlined this thing as very, very important.

This is the cycle of over pleasure, over desire, and over reward that plays itself over and over again.  The more you feed it, the more the reward is reinforced.

Until next time,